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6 Ways to Improve Your Paving Business


1. Ask your customers for feedback on your business. You can only get so far with traditional advertising and marketing. Customers want to know what other people think about a product or service before they buy it. In fact, a recent study shows that 92% of shoppers won't buy something without reading reviews first. If you want your business to stand out, think of ways to get happy customers to write online. Reviews. For example, you could: Ask for reviews on your social media pages and website. Invite clients to submit video testimonials. Give customers a reason to write reviews. Where do people who might buy something look for these reviews? Yelp, Facebook, Google My Business, and many more. 2. Look into automation Small businesses often have to work with small groups of people. Because of this, automation technology can uniquely help these companies. Automation refers to systems that run with little help from people. It speeds up a wide range of business tasks, such as: Accounting Email marketing Social media marketing Service to customers So, founders have more time to work on big-picture things like adding more products or finding new markets. If you feel like you can't do everything by yourself, automation could help. Contact Paving Success Network for help getting your automation in place You probably know as a small paving business owner that social media is a great way to build your brand and connect with customers. Still, that doesn't mean you're getting the most out of this resource. Many Paving Businesses use Facebook, but not as many advertise their services on Instagram or, more importantly, Linked In. Paving Business owners should talk about their brand on social platforms, sharing mission statements, charitable work, and goals for the future. Set up your business as an expert in your field and show that you're the kind of place your customers would feel good about going to. It's All About Awareness The goal is to stay in the minds of social media users so that they remember you the next time they need to buy something. 4. Educate yourself or hire Paving Business Coach Always be Learning. Read books, listen to podcast, take online courses, or hire a professional business coach from Paving Success Network. Following a blog like this one can help keep you accountable and remind you that if you don't take the time to educate yourself on growing your business your never going to get where you want to be. 5. Build your email list A untapped recourse by most Paving Companies, Email marketing is one of the best ways to grow your business that doesn't cost a lot of money. If you want to give your small or medium-sized Paving business an edge , start by growing your email marketing list or starting from scratch with a new one. Email sign-up forms on websites and social media pages can help businesses find new customers. Make sure your emails and newsletters have content that people want to read so that people will open them. You might even want to divide your email list into groups so that each customer gets the most relevant information. You can also give ebooks, coupons, and free shipping offers to subscribers in exchange for signing up. 6. Pay attention to what your customers say When you've been in business for years, it's easy to think you know what will sell and how to market your products and services. But doing things the way you always have might not be the best thing to do in the future. Ask customers and possible customers what they think. Ask them what they like, what they don't like, what else they need, and what would make it easier for them to buy from you. Talk to past customers and ask them the same kinds of questions. The more you know about what customers want and need, the more your paving business will grow. With these tips, you can keep your business from getting stuck and help it grow. Still, need help? Find out more now about how to grow your Paving Business. Contact Paving Success Network


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